Consumer representation and researchIntroduction
Alimentis has been providing consumer representation, research and comprehensive expert services in the food sector since 2005. We have developed our competencies in such a way that we can provide our partners long-term support in a broad focus of activities. As a result, we work with our clients as strategic partners. Our partners include governmental institutions, national and international food companies, professional organizations, NGOs and higher education institutions. The strength of our business comes from our working attitude and our diverse expertise in social science, law, economics, engineering and communications. We have international project experience, including EU-level R&D programmes, such as H2020, HEU, LIFE and various calls under EASME, CHAFEA and HADEA supervision.
Portfolio
Consumer Representation and Research
Tender projects
Engineering and Legal Services
Event organization
Portfolio
Consumer Representation and Research
Our company has focused on consumer representation and consumer research since its establishment. We organise consumer forums, round tables about food-related issues. Our most frequented topics include current questions of legislation, food safety, innovations (product-, technology- and systematic innovations), and collaborations within the food system. We can also provide consumer insight based on modern consumer research methods. We specialized in representative quantitative consumer studies, including personal interviews and online surveys. We also conduct qualitative research to explore contexts of consumer decisions and attitudes. Our research activities are conducted under a transparent quality assurance system and respect ethical and GDPR standards, ascertained by research ethical committees of the relevant fields. In the field of consumer studies, our partners typically choose the following research types:
- Quantitative research (questionnaire assisted personal/online/telephone interviews);
- Qualitative research (In-depth interviews, semi-structured interviews, focus groups);
- Mystery shopping, assortment evaluation;
- Product tests, sensory preference tests (product tastings).
Tender projects
Our team of experts has extensive international project management experience. In addition to the LIFE and H2020 Framework Programs, others like COST, Interreg, and ERA-NET too have been developed through direct grant funding from the European Union. We have practical experience in the field of Hungarian tenders in the area of Operational Programs (EDIOP, ECOP, EFOP, OP) and NKFIH research tenders. We undertake project writing and project management tasks in connection with project applications, but we can also cooperate as project partners in both domestic and international tenders.
The NKFIH 2020-1.1.1-KKV START tender project entitled ‘Consumer Research in the Food Chain’ was closed on 31 October, 2022. Through the methodological development of its consumer research service, our company created its online questionnaire platform by developing online data collection solutions and expanding its data analysis capacities, which can be accessed at: www.kerdoivkitoltes.hu
Engineering and legal services
Most members of our expert team are engineers. Typically, food engineers and food safety and quality engineers, who have specialized expertise in a variety of fields. We also have an agricultural engineer and a chemical engineer, a professional with academic credentials and young researchers pursuing PhD studies. In addition to engineering, we also possess expertise in legal fields, economics, social sciences and communications to offer a wide range of engineering expertise. Moreover, we are also immersed in developing advertising and brand building strategies. Our portfolio includes analysis, background materials and studies, as well as consulting. Our strength lies in examining international and domestic market processes and forecasting trends. We have access to numerous international databases and our contacts span across Europe to undertake the most sophisticated analytical work. Particularly close to us is the analysis based on corporate databases, namely customer databases, loyalty card data mining, supplier relationships, corporate financial and technology efficiency indicators. We also conduct consumer research or expert interviews on request to provide background material, so that all information would be available to decision makers to form an informed opinion on a particular issue. We deliver our projects with the utmost discretion. In recent years, we have also gained considerable experience in building food security systems and in engineering solutions to reduce food waste (such as biogas production).
Our experts take part in legislative procedures at the EU and national levels, work together with policymakers, and deliver legal services to different types of organizations.
Communication and events
If it is clear “what” to communicate, we will help with the “how to”. Of course, not only are we giving ideas, but we also help to implement and monitor the communication campaign in a cost-effective way through our partners and media contacts. Our press contacts help you if you need news or want to get in the news. We believe that if we regularly publish interesting and positive news about a company or institution, we can save on paid platforms, so we specialize in this area. This method can effectively complement other communication tools that we also assist with, whether it is branding, advertising, point of sale marketing, sales promotion, or packaging. We have up-to-date experience in online marketing (search engine optimization, social media, influencer marketing).Unfortunately, there are situations when the waves collide. The key here is to react quickly, limit the problem, minimize damage, and restore confidence. We have outstanding experience in crisis communication and are able to significantly mitigate the effects of an incident by effective means. In the field of events, we undertake the planning, preparation, and full organization of press conferences, seminars, workshops, and public events along with the preparation of communication content.