Build a strategy - Complex services in the food chain
Build a strategy - Complex services in the food chain
Build a strategy
Complex services in the food chain
Építsünk stratégiát - Komplex szolgáltatások az élelmiszeripar területén

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Consumer research

Engineering services

Consumer research

Engineering services

Consumer research

Engineering services

Introduction

Alimentis Ltd. has been providing comprehensive expert services in the food industry for more than 15 years. We have built our business activities in such a way that we can provide companies and organizations that would like to expand with broad and long-term support. As a result, we work with our clients as strategic partners. Our partners include numerous domestic and international food companies, professional organizations, public administration and higher education institutions. The strength of our business comes from our specialists, most of whom are engineers, but we also have expertise in economics, law, social science, and communications. Our team has international project experience, so we have extensive knowledge in writing and managing tenders in both corporate and scientific RDIs. It is of the utmost importance for us to keep communication in mind throughout cooperation with partners, in which field we have accumulated significant expertise over the last one and a half decades.

Portfolio

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Consumer Research

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Tender projects

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Engineering services

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Event organization

Portfolio

Consumer Research

Our company has focused on consumer research since its establishment, and we have gained immerse experience in every area and are constantly looking for innovative solutions. On one hand, we deal with quantitative research, which, if needed, can be representative of the Hungarian adult population or the potential target group of our partner. We also conduct quantitative surveys through face-to-face questionnaires, which is offered by fewer and fewer research companies because of its challenges, even though it provides the most reliable results, as opposed to online or telephone surveys. In addition to quantitative surveys, we also conduct qualitative research aimed at gaining a deeper understanding of a smaller cluster of consumers. The surveys are conducted under a transparent quality assurance system that meets the needs of our partners, and the results are presented in a clear, strategic manner. We carry out research from start to finish in partnership with our clients, which includes designing research methodology and research questions, the necessary printing tasks, conducting the survey, providing its location, along with recording, analyzing and presenting data. Our research answers – among other things – questions that are the cornerstones of strategy building: Who knows my brand / product? What do customers think? How much are buyers willing to pay for it? In what direction should I further refine my assortment? Through what sales channels can I reach my customers? The answers provide a clear picture of brand awareness, consumer attitudes, willingness to pay, the effectiveness of advertising, and the expected market acceptance. Our partners typically choose the following research types:

  • Quantitative research (face-to-face/online/telephone survey);
  • Interviews, focus groups;
  • Mystery shopping, assortment evaluation;
  • Sensory preference test (tastings).

Tender projects

Our team of experts has extensive international project management experience. In addition to the LIFE and H2020 Framework Programs, others like COST, Interreg, and ERA-NET too have been developed through direct grant funding from the European Union. We have practical experience in the field of Hungarian tenders in the area of Operational Programs (EDIOP, ECOP, EFOP, OP) and NKFIH research tenders. We undertake project writing and project management tasks in connection with project applications, but we can also cooperate as project partners in both domestic and international tenders.

In the NKFIH 2020-1.1.1-KKV START tender project entitled „Consumer Research in the Food Chain”, our company aims at the methodological development of its consumer research service for companies operating in the field of FMCG by developing online data collection solutions and expanding its data analysis capacities.

Engineering services

Most members of our expert team are engineers. Typically, food engineers and food safety and quality engineers, who have specialized expertise in a variety of fields. We also have an agricultural engineer and a chemical engineer, a professional with academic credentials and young researchers pursuing PhD studies. In addition to engineering, we also possess expertise in legal fields, economics, social sciences and communications to offer a wide range of engineering expertise. Moreover, we are also immersed in developing advertising and brand building strategies. Our portfolio includes analysis, background materials and studies, as well as consulting. Our strength lies in examining international and domestic market processes and forecasting trends. We have access to numerous international databases and our contacts span across Europe to undertake the most sophisticated analytical work. Particularly close to us is the analysis based on corporate databases, namely customer databases, loyalty card data mining, supplier relationships, corporate financial and technology efficiency indicators. We also conduct consumer research or expert interviews on request to provide background material, so that all information would be available to decision makers to form an informed opinion on a particular issue. We deliver our projects with the utmost discretion. In recent years, we have also gained considerable experience in building food security systems and in engineering solutions to reduce food waste (such as biogas production).

Communication and events

If it is clear “what” to communicate, we will help with the “how to”. Of course, not only are we giving ideas, but we also help to implement and monitor the communication campaign in a cost-effective way through our partners and media contacts. Our press contacts help you if you need news or want to get in the news. We believe that if we regularly publish interesting and positive news about a company or institution, we can save on paid platforms, so we specialize in this area. This method can effectively complement other communication tools that we also assist with, whether it is branding, advertising, point of sale marketing, sales promotion, or packaging. We have up-to-date experience in online marketing (search engine optimization, social media, influencer marketing).Unfortunately, there are situations when the waves collide. The key here is to react quickly, limit the problem, minimize damage, and restore confidence. We have outstanding experience in crisis communication and are able to significantly mitigate the effects of an incident by effective means. In the field of events, we undertake the planning, preparation, and full organization of press conferences, seminars, workshops, and public events along with the preparation of communication content.

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